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ConMitch Leadership

My name is Rod McKeown and I am ConMitch Advisory (ConMitch). I bring 25+ years of senior business development executive and management roles in the professional services (EY & KPMG) and employer services industries, most recently as VP Business Development. Throughout my career, coaching and sales skills training have been central to my success and are the foundation of the services and solutions available through ConMitch.  Perspective based on experience !


My sales experience includes several years in the office equipment space where I progressed from commercial representative to priority accounts and sales management. I was recruited internally to launch a consultative selling skills program based on the very successful Xerox training model - a two-week selling boot camp and follow on skills coaching program for all new hires. This is where I found my passion.

Sales Efficiency + Sales Effectiveness = Sales Productivity

Sales Efficiency is essential for any go-to-market strategy. Making differential investments in priority accounts and collaborating with marketing to develop strong sales enablement programs align you to win, but you need to understand your Ideal Client Profile and strategically invest in the right accounts.

Too often we pursue opportunities we can't win – “like a dog that chases every car that goes by the end of the driveway”.

‘Winnable’ opportunities still require strong face-to-face Sales Effectiveness skills to achieve successful outcomes. Sales teams need to effectively uncover buyer’s needs, handle objections and recommend relevant solutions to meet the expectations of multiple buying influences.


Winning profitable engagements demands strong sales skills throughout the sales cycle/buying process. ConMitch offers a modular interactive selling skills training program that can increase win rates and profitability on every deal.

Together Sales Efficiency and Sales Effectiveness drive productivity and profitable revenue growth.


"I know Rod to be a man of great integrity and skill. He understands business development effectiveness and is a wonderful teacher and communicator. He is very strategic but more importantly, he knows how to execute and to measure success. I have the utmost professional respect for Rod and would recommend him highly”


Jay Hutchison Office Managing Partner, EY GTA

Rod is a strategic thinker and always delivers exceptional results; he links business strategy and execution to deliver outcomes. He is always focused on the client and is very comfortable working at the C-suite level”


John Doolittle CPA-CA, Former CFO at Open Text, Mattamy Homes and Nortel

“Rod has a passion for developing and coaching individuals and teams on sales effectiveness and what it takes to win strategic complex sales. He understands how to increase share of spend and excels at advanced negotiations. He is an experienced business development professional that would bring immediate value to any organization”


Sean Smith CEO Pethealth Inc –

A Fairfax Company

Rod McKeown

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